About Us

Lucy, founder of Valhalla Lift Wear, comes from both a fashion and fitness background, and her passion for both is what brought the brand to life. With a Bachelor of Apparel Engineering & Design, she set out to create activewear that truly supports the way people live, train, and move every day.

She designs every piece with intention, choosing fabrics that feel soft, breathable, and comfortable enough to wear all day, while ensuring each fit performs just as well in training as it does in everyday life.

The goal has always been simple: create pieces that look good, feel incredible, and move with you wherever the day takes you.

Lucy understands firsthand the struggle of finding clothing that fits well, functions properly, and still feels like something you want to live in and not just work out in. That’s why every collection is designed to be worn everywhere, from the gym to daily life, without compromising on comfort or style.

Since launching in February 2021, she has loved watching the community grow into something truly special. Built around a genuine, “can’t fake heart” attitude, the community even created its own saying — Valhalla is a vibe — capturing the energy and connection that comes with wearing the brand.

Lucy is incredibly grateful for the support and positive feedback so far and can’t wait to welcome more people into the Valhalla Lift Wear community.

 

Valhalla was seen by the Vikings as a place where the distinguished warriors who died bravely in battle would be rewarded to enjoy an afterlife of feasting and fighting. They were admired and commended.  

For this reason, the brand is called Valhalla Lift Wear.

Like the Vikings, we are training in the gym or doing other forms of exercise trying to beat our previous best and to prove ourselves.

Everyone that lives an active lifestyle is trying to improve themselves and are fighting to be better than who they were. So why not do that wearing comfortable clothing that doesn’t restrict you doing so.  

Our active wear is designed with strong attention to detail when it comes to the fit, fabrics and features so that everyone can feel and look their best while they are wearing Valhalla Lift Wear.

Valhalla Lift Wear is about building a strong community of like-minded people who love to exercise and have that ‘can’t fake heart’ mind-set when they do. We are more than just an active wear brand.